Wednesday, November 5, 2008

The Power of Smells

We have been very pleased with the results of our previous advertising campaigns. The increase in good will is almost palpable. We at the GNU Public Dictatorship are nothing if not innovative, and so we will soon be launching a new form of advertising. We call it "odortising."

"Odortising" takes advantage of the strong association that people have between things that they smell and emotions that they feel. It is really a supplement to traditional advertising, and is most effective when used in conjunction with other methods.

Next time you smell something pleasant that makes you feel happy, look around and try to notice our advertising. Next time you smell burnt popcorn or vomit or something else that makes you sick, look around and see if there are any brads or brad paraphernalia around. Happy smelling!

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