Why would they do this?

We're not sure why they would think to upset the natural order of things in this way, but it appears that designers at Kimberly-Clark are intent on disrupting our lives. We are a bit ashamed that our operatives didn't have any word of this incident until today, but we think it is because Kimberly-Clark is not one of the companies we have been tracking that have ties to the Parent Corporation, the Unholy Brotherhood of the Hole Punch, Darkle, or any of their affiliates. In fact, it appears that, while consistent with the goals of the Parent Corporation, this decision by executives at Kimberly-Clark was arrived at independent of their influence. We are troubled by this new development, not only because of the heinous nature of the crime against humanity (I mean, what good, moral, world citizen would want to use toilet paper without a tube? It's unnatural) but because of its apparent lack of any connection to any evil organizations. We sincerely hope it isn't the dawn of a new era of anti-social corporate behavior.