A pyramid made of brads

It seems that at least some of the increased activity from and cooperation between the Parent Corporation and the mysterious Darkle was an attempt to generate some hype before they introduced their latest money-making scheme: a multi-level marketing distribution mechanism for brads, hole punches, and other scrapbooking "tools." They call it OPortunity (meaning OfficeProduct-opportunity), but it is no opportunity. The launch took place this morning at 0900 PST, so we haven't yet been able to ascertain all of the details, but it looks pretty standard. Please avoid this new MLM like you would a plague. Or brads. Or hole punches.