Not just fun and games

At the GNU Public Dictatorship we are nothing if not dedicated to the betterment of society and the inception of the New Future, but we are a bit disturbed by the apparent lack of purpose in a stunt carried out  in London recently.  There appears to have been no real purpose to the event, and the best the perpetrators can say was that they wanted to boost the number of times per day that Britons laugh.  We would like to ask why they only care about the times per day that Britons laugh, and not, say, Frenchmen or Latvians, and also how an oversize rubber duck is supposed to increase the overall laugh rate unless it is to be sailed daily, in which case the novelty would wear off and the effectiveness decrease.  Something is amiss here, and we will figure it out!