There are times when a decision could be either a stroke of genius or a horrible error, and it is usually not clear until years later when the public's reaction to said decisions has become clear. It seems to me that advertising companies encounter these decisions more often than the rest of us, and today I encountered one of these genius/horrible mistake campaigns. On a box labeled Rain Nutrition I saw the following:
For best enjoyment refrigerate soul and rush upon delivery
I'm still not sure what it means, but it got me to visit their site. Genius or nonsense? You decide!
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